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So Many Affiliate Programs! Which
One Do I Choose?
Ask questions first before you join an affiliate program. Do a little
research about the choices of program that you intend to join into. Get some
answers because they will be the deciding point of what you will be
achieving later on.
Will it cost you anything to join? Most affiliate programs being offered
today are absolutely free of charge. So why settle for those that charge you
some dollars before joining.
When do they issue the commission checks? Every program is different. Some
issue their checks once a month, every quarter, etc. Select the one that is
suited to your payment time choice. Many affiliate programs are setting a
minimum earned commission amount that an affiliate must meet or exceed in
order for their checks to be issued.
What is the hit per sale ratio? This is the average number of hits to a
banner or text link it takes to generate a sale based on all affiliate
statistics. This factor is extremely important because this will tell you
how much traffic you must generate before you can earn a commission from the
sale.
How are referrals from an affiliate’s site tracked and for how long do they
remain in the system? You need to be confident on the program enough to
track those people you refer from your site. This is the only way that you
can credit for a sale. The period of time that those people stay in the
system is also important. This is because some visitors do not buy initially
but may want to return later to make the purchase. Know if you will still
get credit for the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your choice of affiliate
program should be capable of offering detailed stats. They should be
available online anytime you decide to check them out. Constantly checking
your individual stats is important to know how many impressions, hits and
sales are already generated from your site. Impressions are the number of
times the banner or text link was viewed by a visitor of your site. A hit is
the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and impressions besides the
commissions on sales? It is important that impressions and hits are also
paid, as this will add to the earnings you get from the sales commission.
This is especially important if the program you are in offers low sales to
be able to hit ratio.
Who is the online retailer? Find out whom you are doing business with to
know if it is really a solid company. Know the products they are selling and
the average amount they are achieving. The more you know about the retailer
offering you the affiliate program, the easier it will be for you to know if
that program is really for you and your site.
Is the affiliate a one tier or two tier program? A single tier program pays
you only for the business you yourself have generated. A two tier program
pays you for the business, plus it also pays you a commission on the on the
sales generated by any affiliate you sponsor in your program. Some two-tier
programs are even paying small fees on each new affiliate you sponsor. More
like a recruitment fee.
Lastly, what is the amount of commission paid? 5% - 20% is the commission
paid by most programs. .01% - .05% is the amount paid for each hit. If you
find a program that also pays for impressions, the amount paid is not much
at all. As you can see from the figures, you will now understand why the
average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering first before you
enter into an affiliate program. You should be familiar with the many
important aspects that your chosen program should have before incorporating
them into your website. Try to ask your affiliate program choices these
questions. These can help you select the right program for you site from
among the many available.
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